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Styling Apps in the Social Media Era!

Styling Apps in the Social Media Era!
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By: Merna Mekhail

 

Fashion and Social Media…

Open Instagram/ Facebook, start scrolling down, check all these influencers and “Fashionistas” wearing the most stylish clothes, and wonders how they do it! Well today, we’ll talk about one of the smartest and fun tricks technology has brought to our lives, THANKFULLY! We’ll talk about virtual styling apps and how they’re really helpful to everyone who doesn’t know what to wear in a specific occasion or even in their everyday life! All what you’ve got to do is take photos of your clothes and leave the rest for them, how smart, right?!  

More about Virtual Styling Apps and how it works…

There isn’t a specific rule book for styling apps, they may be developed as “The Business” or be developed as “ Part of The Business”. Nowadays, most of the fashion E-commerce websites provides the virtual styling feature as a compatible feature to their main business, and guess what? IT IS RULING! These apps work in more than one way, if it is “the business” it mainly works on the input of the user where the user take photos of their clothes, upload them on the app and start “Matchmaking”, and some apps provide you with access to personal consultants 24/7! 

Some  other way around is providing this feature on a fashion e-commerce website as we mentioned before, so it basically would help you buy the outfit of your dreams. You pick things up and start trying them together on the app, and then buy whatever suits you the most! This definitely flips the fashion world upside down! You don’t need a personal stylist anymore, you don’t need to take to take photos of your outfits and show it to friends before buying them! Now, all you’ve got to do is pick your clothes and virtually check them out before buying them, EASY!

 Some of the famous styling apps…

  • PS Dept, this app gives users access to a personal fashion consultants 24/7 to get expert fashion advice, and once you've found what you're looking for, you can shop directly through the app.

  • Mallzee, this app allows the users to divide their favorite pieces into different style feeds like "Work Outfits" or "Girl's Night Out" to organize your shopping wish lists.

  •  Like To Know It, Like To Know It is making it possible to track down the chicest pieces on Instagram. Once you sign in with your email on the Like to Know It app, any Instagram you then like with a shopping link will automatically email the ready-to-shop product link to you directly.

  • Pose, it provides your daily weather while also giving you outfit inspiration based on the forecast. To further filter the user’s search you can browse outfit pictures based on the occasion you're dressing for.

  • Stylebook, It allows you to virtually curate the pieces in your wardrobe by uploading pictures in order to style and organize them. Users can create and plan outfits using photos of your actual clothes and accessories.

Let’s sum this fashion heaven up!

Fashion is critical in the social media era! People nowadays focus on looking absolutely gorgeous even when going to work or running errands! These apps are considered heaven to those. You can now download any of these apps and start going out “ A La Mode”. 

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