How to boost engagement and usage after mobile app development in 2025

The process doesn’t end when you launch your mobile application. In fact, this is the beginning of your app’s journey in the market. With millions of applications in the market, you would want your app to stand out in the competition with a well-developed strategy. Also, your goal is to drive more users to user your app, engage, and retain them as longer as you can.  In this blog post, we’ll explore how to boost engagement and usage after mobile app development in 2025. 

Personalization: 

As a user, their expectation towards an app is to meet their needs. With tools like AI and machine learning, various mobile apps can be tailored to provide users with personalized recommendations based on what they will like, making their experience enhanced and more tailored to their needs and preferences. 

On boarding process: 

When an app’s onboarding process is simple and easy, it makes the users easily and quickly understand the app’s value and how it can benefit them. 

Push notifications:
Push notification is a double-edged sword, it can either drive more user engagement or drive them away completely.  

Try personalizing the messages and provide real value and benefit based on your user’s interests 

Incentives and rewards:
Adding badges, challenges, and rewards can motivate users to continue using the app and reduce bounce rates.  Also, loyalty programs and referral systems can continue enhancing engagement and drive user retention. 

Implement retargeting and remarketing strategies 

It is common for users to download, and app then forget about it for stop using it. This is when you should create retargeting/remarketing strategies. 

Implement retargeting strategies through social media, email newsletters, and SMS marketing to remind the users of your app’s presence and the value it provides them.  

Integrate AI-powered chatbots and support 

It is important to integrate chatbots within the application to provide instant assistance for users, resolve their issues, and answer their inquires within the app without leaving it. 

Higher customer support equals higher retention rates and satisfied users.  
 
Also, chatbots can provide answers and recommendations based on user behavior which is more likely to fit the user’s needs. 

Measure, adjust, and optimize with app analytics: 

The process doesn’t end when you develop and app or even when you start having more users. They key is to consistently measure, adjust, and optimize your app and its performance.  

It is important to track the user’s behavior, performance on the application, and engagement metrics to be able to optimize your strategies towards improving your user’s engagement. 
 
Offer exclusive content: 

Offering exclusive content to users will more likely engage them more. Generating the psychological feel of exclusive limited time offers and premium features makes the users feel special.  
 
Also, it is more likely to encourage users to subscribe to unlock more of these features. 

Utilize In-App Messaging 

Unlike push notifications, in-app messages appear while the user is actively using the app, making them more effective for delivering important updates, new feature announcements, or personalized offers.  
 
These messages can also be used to provide guidance, suggest new app features, and offer exclusive content based on user behavior. 

Allow offline access to key app features: 

Enable users to access key features without the need of internet connections. This is one of the methods that can engage the users more because apps that requires complete internet connectivity drives users away.  

Partnerships and collaborations:

Collaborations with other brands or influencers is a chance for your app to expand to new and wider user base with 10x more increased visibility, user attraction, and improved retention. 

Conclusion: 

Building a mobile application is just the first step, keeping users retained, engaged, and decreasing retention rates is more important and takes time and effort. 

It is important to create a sense of personalization to your users by deeply understanding them, their usage behavior, and their needs.  

Choose the right approach to engage your audience and retain a little longer.  

Have an app idea and want to get started with the execution process? Or already developed your app but still struggling with marketing it, engaging your users, and retaining them? Contact us now and let us achieve your goal!