Have you ever opened a mobile application and found out that the placement of the elements on the app is not fitting your screen? Or the buttons are not responsive or slowly navigating? How many times has this frustrated you and caused you to uninstall the app? 

When it comes to mobile application development, functionality alone is not enough, same as visually appealing app designs.  Both factors should be present in an app to create a better experience for the user. 

In this blog post, we’ll walk you through 8 important reasons why UI/UX design is critical in mobile app development.  

1. UI/UX design represents your mobile apps 

The user interface (UI) is the initial thing a user sees when they open your app. When the app is visually appealing to the user and finds it well-designed, it creates a strong first impression that encourages users to continue using the application further. 

On the other hand, if the mobile app appears to be outdated and confusing to the user, there is a high probability they will uninstall the app immediately. 
 
Basically, your UI/UX design is your app’s introduction to the world. 

2. Enhances Usability 

When good UI/UX design is well considered and developed in mobile apps, it ensures your app is easy to navigate and responsive to the users. Mobile apps should be designed to function well across mobiles, tablets, and other devices with different screen sizes and other features. 

The easier the app is to use, the more likely the users will continue using it further. 

3. Increases user retention rates 

When an app is user-friendly, simple, and has a short navigation process that makes the user accomplish their goals (make a purchase) easily, the more the user will be retained and continue to use the app. 

4. Reduces the bounce rates 

The higher the bounce rates, the more unsatisfied users are leaving your app. Bounce rates can be caused by poor app design, complexity in use, and slow or visually unappealing.  

If a user finds an app difficult to use, slow, and unappealing, they are more likely to bounce-off and uninstall it.  

5. Building a brand identity  

A great UI design is a reflection of your brand and its identity. Your brand identity is reflected and expressed through colors, fonts, and visual materials that are used within the app.  

The overall design should help with brand recognition and make the user remember your brand. 

6. Improves conversion rates 

Mobile apps that are designed specific industries like e-commerce, lead generation, or subscription services, require good UI/UX designs.  

It should place the right call-to-action buttons in the right place within the app, creating a streamlined checkout process that guides users directly towards completing the desired action.  

This action could be making a purchase, signing up, or subscribing. 

7. Reducing long-term cost and effort 

When you invest in high quality design from the start of the development phase, it saves significant costs and effort in the future. Poorly designed apps require frequent maintenance, updates, redesigns, and fixes. On the other hand, a well-designed app minimizes these risks.

8. Overcome competition 

In a crowded marketplace, your app needs to stand out. A well thought of UI/UX design makes your mobile app unique, creates a competitive edge, and makes your app not only functional but enjoyable. 

Are you ready to elevate your mobile app with top-notch UI/UX designs? Contact us now and let’s get started!