Let’s state the fact that not every business needs a mobile app, but when it’s time for a mobile app, the right one can be a game changer.
All businesses are currently rushing into creating mobile apps, well it’s important to do digital transformation but in some business cases you should not need to do a mobile app for the sake of it and wait until you really need an app.
Also, your mobile app shouldn’t be a smarter version of the website. In fact, a mobile app should provide an actual tangible benefit
So how do you know when you actually need a mobile app?
Let’s break it down.
When you don’t need a mobile app
Let’s talk first about the cases in which you wouldn’t need an app. Mobile apps that are built just on the fact that we have a cool idea are nice, but an app without strategy is a huge risk.
In this case, it would be another app lost on the user’s phone alongside many other unused apps.
Here are some signs that tell you that you don’t need to develop an app.
1. your website does the same job as your app
If your users can do the exact same thing without an additional benefit, then you probably don’t need an app.
2. You are just getting started
If you’re still validating your product or service, an app might be a good option in that case.
You should focus first on gradually expanding and growing your business. Don’t rush your steps and build a demand first before investing in a mobile app.
3. Limited resources
When you build an app, it’s usually the first step and maintaining it is a whole different thing.
The regular updates, security checks, app refinement, bug fixes, and all these aspects require commitment from a team.
For example, at Intcore we are keen to continue providing long-term maintenance to our clients after the development process, including 3 months' free maintenance.
When do you need an app?
There will be a moment for every business when they know they will need a mobile app
Here are multiple indicators that help you to know when you need an app:
1. You need to create a better experience:
If your users:
- Regularly engage with your service
- Need to perform tasks quickly or on the go
- Expect a smoother, more personalized experience
In these cases, a mobile app is the way to go.
Apps are faster, more responsive, and can offer offline access, push notifications, one-tap actions, and integrations with device features that websites simply can’t.
2. Boost your retention and engagement:
Apps can sit on a user's home screen, send timely reminders, and offer a frictionless experience that encourages daily use.
If retention is part of your business model, an app gives you the edge.
Loyalty programs, habit tracking, gamification all these features are better in an app
3. Scaling operations or services
When a business operation or services scale and expands, a mobile app becomes useful
For example, handling bookings, orders, deliveries are expanded operations that needs an app.
They reduce manual work, automate systems, and give users more control. That means fewer support tickets and more satisfied customers.
It’s not ‘If’, it’s ‘When’
A mobile app is not a trend to follow, and if your competitor launched their mobile app that still doesn’t mean that you should do the same.
In fact, it’s all the ‘when’ or in other words making an app at the right time for guaranteed
- User satisfaction
- Brand loyalty
- Revenue
- Operational efficiency
So don’t build one just because “everyone’s doing it.”
Conclusion:
You don’t need a mobile app… until you do. And when you do, you want it done right.
Done with purpose.
Done with your customers in mind.
Done with scalability, usability, and growth at its core.
If you think your business might be reaching that point, Contact us now!
